Not a marketing book by Siddharth Deshmukh

If you’re new to marketing and looking for an easy-to-understand guide, Not a Marketing Book by Siddharth Deshmukh is a must-read. This book breaks down the fundamentals of marketing in a way that even beginners can grasp without feeling overwhelmed.

 

 

The book explores key marketing concepts such as:

 

•What is Marketing & Who is a Marketer? – A simplified breakdown of the role of marketing and marketers.

 

•Marketing Strategies & Techniques – Essential approaches for market launches and brand positioning.

 

•Advertising & Branding – Understanding how advertising shapes consumer perception.

 

•Types of Marketing & Sales Techniques – A deep dive into traditional and digital marketing methods.

 

•Customer-Centric Approach – How consumer psychology influences buying decisions.

 

 

One of the strongest aspects of Not a Marketing Book is its customer-first approach. It doesn’t just explain marketing tactics; it delves into consumer psychology, buying behavior, and persuasion techniques—crucial for anyone looking to master marketing.

 

 

While the book is engaging, the writing style sometimes feels more like a series of tweets. A bit of refinement in language and editing could have enhanced readability. However, the visually appealing graphics make the concepts more digestible and interactive.

 

 

If you’re overwhelmed by complex marketing jargon, this book is a perfect starting point. With its lucid narration, simple examples, and engaging visuals, Not a Marketing Book provides a practical and beginner-friendly introduction to marketing. Ideal for aspiring marketers, entrepreneurs, and students looking for a no-nonsense marketing guide.