Discover how Pepsi uses Pulse Marketing to align with youth culture, emotions, and everyday moments. From “Yeh Dil Maange More” to cultural collaborations, explore how Pepsi becomes part of life’s rhythm.
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Discover how Oreo uses minimal design, cultural relevance, and clever collaborations to create ownable marketing campaigns that feel instantly recognizable and deeply embedded in pop culture.
Explore how Nike uses powerful campaigns, emotional storytelling, and evolving messaging like “Just Do It” and “Why Do It” to inspire a lifelong mindset of resilience and consistency.
Explore how McDonald’s uses moment marketing to connect with real-life emotions, from Ramadan campaigns to everyday experiences, making the brand a natural part of people’s lives.
Explore how Lenskart uses look transformation marketing through Bollywood-inspired campaigns, humor, and storytelling to turn eyewear into confidence, identity, and self-expression.
Explore how KitKat transformed a simple tagline into a powerful cultural behavior through witty guerrilla marketing, minimal ads, and relatable campaigns like No WiFi Zones and iconic billboards.
From scratch cards to streaming, Jio transformed how India uses the internet. Explore how Jio’s disruptive marketing, ecosystem, and campaigns changed consumer behaviour forever.
From Diwali gifting to everyday snacking, Haldiram has mastered heritage marketing through consistency, culture and trust. Here’s how the brand became a default choice across generations.
From “Let’s Relax” to bold Valentine’s ads and emotional storytelling, IKEA proves that the best marketing doesn’t sell—it reflects real life. Here’s how IKEA makes products feel like part of everyday moments.
Read my review of Happily Ever and Never Afters by Vidya Sanath, a moving collection of 16 stories about women, motherhood, marriage, widowhood, family and strength.